{"id":3265,"date":"2011-12-23T02:19:27","date_gmt":"2011-12-22T18:19:27","guid":{"rendered":"https:\/\/blog-staging.tenten.co\/blog\/comscore-social-report\/"},"modified":"2023-12-28T00:50:32","modified_gmt":"2023-12-27T16:50:32","slug":"comscore-social-report","status":"publish","type":"post","link":"https:\/\/tenten.co\/blog\/startups\/comscore-social-report\/","title":{"rendered":"comScore \u793e\u7fa4\u5e74\u5ea6\u5831\u544a: \u4f60\u5fc5\u9808\u8981\u77e5\u9053\u7684\u793e\u7fa4\u7db2\u8def\u5341\u5927\u91cd\u9ede"},"content":{"rendered":"

\"\"<\/p>\n

Social Networking Leads as Top Online Activity Globally<\/h2>\n

It\u2019s a Social World: Social Networking Leads as Top Online Activity Globally, Accounting for 1 in Every 5 Online Minutes<\/h3>\n

comScore\u767c\u8868\u4eca\u5e74\u7684\u5e74\u5ea6\u793e\u7fa4\u7db2\u8def\u7814\u7a76\u5831\u544a\uff0c\u6307\u51fa\u76ee\u524d\u5168\u7403\u7db2\u53cb\u6bcf\u4e94\u5206\u9418\u7684\u4e0a\u7db2\u6642\u9593\u7576\u4e2d\uff0c\u5c31\u6709\u4e00\u5206\u9418\u662f\u82b1\u5728\u793e\u7fa4\u7db2\u8def\u4e4b\u4e0a\u3002comScore\u884c\u92b7\u9577Linda Boland Abraham\u8868\u793a\uff0c\u793e\u7fa4\u7db2\u8def\u5438\u5f15\u4e86\u5168\u7403\u5404\u5730\u7684\u7db2\u53cb\uff0c\u7d66\u500b\u4eba\u3001\u7fa4\u9ad4\u3001\u4ee5\u53ca\u793e\u6703\u5e36\u4f86\u91cd\u8981\u7684\u5f71\u97ff\uff0c\u4e26\u8b93\u7db2\u8def\u4e16\u754c\u548c\u73fe\u5be6\u751f\u6d3b\u4e4b\u9593\u7684\u754c\u7dda\u8d8a\u4f86\u8d8a\u6a21\u7cca\uff1b\u6b64\u5916\uff0c\u793e\u7fa4\u7db2\u8def\u4e5f\u6253\u7834\u4e86\u5730\u7406\u4f4d\u7f6e\u9650\u5236\uff0c\u8b93\u7db2\u53cb\u64c1\u6709\u66f4\u597d\u7684\u6578\u4f4d\u751f\u6d3b\u9ad4\u9a57\uff0c\u5e36\u7d66\u4f01\u696d\u548c\u79d1\u6280\u696d\u8005\u65b0\u5951\u6a5f\u3002<\/p>\n

\u4ee5\u4e0b\u70bacomScore\u7814\u7a76\u5831\u544a\u6240\u6307\u51fa\u7684\u300c\u4f60\u5fc5\u9808\u8981\u77e5\u9053\u7684\u793e\u7fa4\u7db2\u8def\u5341\u5927\u91cd\u9ede\u300d\uff1a<\/p>\n

1. \u9020\u8a2a\u793e\u7fa4\u7db2\u8def\u662f\u5168\u7403\u6700\u53d7\u6b61\u8fce\u7684\u7db2\u8def\u6d3b\u52d5<\/strong><\/p>\n

\u25a0 \u5168\u740315\u6b72\u4ee5\u4e0a\u7684\u7db2\u53cb\uff0c82%\u66fe\u7d93\u9020\u8a2a\u793e\u7fa4\u7db2\u8def\uff0c\u7d04\u70ba12\u5104\u4eba<\/p>\n

\u25a0 \u4eca\u5e74\u5341\u6708\uff0c\u5168\u7403\u7db2\u53cb\u7684\u4e0a\u7db2\u884c\u70ba\uff0c\u6bcf\u4e94\u5206\u9418\u5c31\u6709\u4e00\u5206\u9418\u662f\u5728\u700f\u89bd\u793e\u7fa4\u7db2\u8def<\/p>\n

2. \u793e\u7fa4\u7db2\u8def\u884c\u70ba\u8d85\u8d8a\u4e26\u53cd\u6620\u4e86\u5168\u7403\u7684\u5730\u5340\u6027\u5dee\u7570<\/strong><\/p>\n

\u25a0 \u66fe\u7d93\u4f7f\u7528\u793e\u7fa4\u7db2\u8def\u7684\u6bd4\u4f8b\uff0c\u5f9e\u4e2d\u570b53%\u5230\u7f8e\u570b98%\uff0c\u53ef\u4ee5\u770b\u51fa\u6bcf\u500b\u570b\u5bb6\u793e\u7fa4\u7db2\u8def\u767c\u5c55\u7684\u958b\u653e\u8207\u5c01\u9589<\/p>\n

\u25a0 \u4e0a\u7db2\u6642\u9593\uff0c\u4ee5\u62c9\u4e01\u7f8e\u6d32\u7db2\u53cb\u5e73\u5747\u9020\u8a2a\u6642\u9593\u6700\u9577\uff0c\u4e9e\u592a\u5730\u5340\u6700\u77ed<\/p>\n

3. Facebook\u4f9d\u820a\u5f37\u52e2\u9818\u5148<\/strong><\/p>\n

\u25a0 Facebook\u5728\u5168\u7403\u5404\u5730\u7684\u793e\u7fa4\u7db2\u8def\u8868\u73fe\u5f37\u52e2\uff0ccomScore\u7279\u5225\u5217\u51faFacebook\u57282010\u5e74\u5e95\uff0c\u8d85\u8d8a\u4e86\u53f0\u7063\u7b2c\u4e00\u5927\u793e\u7fa4\u7121\u540d\u5c0f\u7ad9\uff1b\u5728\u5176\u5b83\u5730\u5340\u7684\u5f71\u97ff\u7a0b\u5ea6\u540c\u6a23\u4e0d\u8a00\u53ef\u55bb\uff0ccomScore\u8abf\u67e5\u768443\u500b\u5168\u7403\u5730\u5340\uff0cFacebook\u5728\u5176\u4e2d30\u500b\u5730\u5340\u8655\u65bc\u9818\u5148<\/p>\n

\u25a0 \u4eca\u5e74\u5341\u6708\uff0c\u5168\u740355%\u7db2\u53cb\u9020\u8a2a\u904eFacebook\u7db2\u7ad9\uff1b\u6bcf\u4e03\u5206\u9418\u7684\u4e0a\u7db2\u6d3b\u52d5\u7576\u4e2d\uff0c\u5c31\u6709\u4e00\u5206\u9418\u662f\u82b1\u5728Facebook\u7db2\u7ad9\uff1b\u5168\u7403\u7db2\u53cb\u9020\u8a2a\u5404\u5927\u793e\u7fa4\u7db2\u7ad9\u7684\u6642\u9593\u7576\u4e2d\uff0c\u6bcf\u56db\u5206\u9418\u5c31\u6709\u4e09\u5206\u9418\u662f\u82b1\u5728Facebook\u7db2\u7ad9<\/p>\n

4. \u5fae\u7db2\u8a8c\u662f\u793e\u7fa4\u7db2\u8def\u751f\u529b\u8ecd<\/strong><\/p>\n

\u25a0 \u4eca\u5e74\u5341\u6708\uff0c\u5168\u7403\u6bcf\u5341\u4f4d\u7db2\u53cb\u7576\u4e2d\uff0c\u5c31\u6709\u4e00\u4f4d\u8a2a\u554f\u904eTwitter\uff0c\u7db2\u5360\u7528\u6236\u91cf\u4e5f\u6bd4\u53bb\u5e74\u540c\u671f\u6210\u957759%<\/p>\n

\u25a0 \u904e\u53bb\u4e00\u5e74\u7576\u4e2d\uff0c\u8a31\u591a\u91cd\u8981\u7684\u793e\u6703\u4e8b\u4ef6\u90fd\u662f\u900f\u904e\u5fae\u7db2\u8a8c\u5feb\u901f\u50b3\u64ad\uff0ccomScore\u5217\u51faTwitter\u4e0a\u7684\u91cd\u8981\u5341\u5927\u4e8b\u4ef6\uff0c\u5305\u62ec\u65b0\u5e74\u3001NBA\u5b63\u5f8c\u8cfd\u3001\u8cc8\u4f2f\u65af\u904e\u4e16\u7b49\uff0c\u6bcf\u79d2\u9418\u51fa\u73fe\u591a\u90547000\u5247\u63a8\u6587<\/p>\n

\u25a0 \u9664\u4e86Twitter\u4e4b\u5916\uff0c\u9084\u6709\u8a31\u591a\u5fae\u7db2\u8a8c\u670d\u52d9\u4e5f\u76f8\u7576\u53d7\u5230\u6b61\u8fce\uff0c\u4f8b\u5982Tumblr\u3001\u4e2d\u570b\u65b0\u6d6a\u5fae\u535a<\/p>\n

5. \u9032\u8ecd\u5168\u7403\u7684\u672c\u5730\u793e\u7fa4\u7db2\u8def<\/strong><\/p>\n

\u25a0 \u9664\u4e86\u5168\u7403\u793e\u7fa4\u7db2\u8def\u53c3\u8207\u5ea6\u5feb\u901f\u64f4\u5c55\u4e4b\u5916\uff0c\u53e6\u5916\u503c\u5f97\u6ce8\u610f\u7684\u662f\u5404\u5730\u5340\u7684\u793e\u7fa4\u7db2\u7ad9\u4e5f\u5728\u5feb\u901f\u767c\u5c55\u4e2d<\/p>\n

\u25a0
\n\u5546\u52d9\u793e\u7fa4\u7db2\u7ad9LinkedIn\u6b63\u5f0f\u8d85\u8d8aMyspace\uff0c\u6210\u70ba\u5168\u7403\u7b2c\u56db\u5927\u793e\u7fa4\u7db2\u7ad9\uff0c\u9019\u5bb6\u5f9e\u7f8e\u570b\u51fa\u767c\u7684\u793e\u7fa4\u7db2\u7ad9\uff0c\u5728\u8377\u862d\u3001\u611b\u723e\u862d\u3001\u52a0\u62ff\u5927\u7b49\u5730\u5340\u4e5f\u6709\u6975\u5927\u7684\u5f71\u97ff\u529b<\/p>\n

\u25a0 \u4fc4\u7f85\u65af\u793e\u7fa4\u7db2\u7ad9VKontakte\uff0c\u5168\u7403\u6392\u540d\u7b2c\u4e03\u5927\uff0c43%\u6d41\u91cf\u4f86\u81ea\u4fc4\u7f85\u65af\u4ee5\u5916\u7684\u5730\u5340<\/p>\n

6. \u793e\u7fa4\u7db2\u8def\u4e0d\u518d\u53ea\u662f\u5e74\u8f15\u4eba\u4f7f\u7528\uff0c\u800c\u662f\u5c6c\u65bc\u6bcf\u500b\u4eba\u7684<\/strong><\/p>\n

\u25a0 \u5404\u5e74\u9f61\u5c64\u7684\u7db2\u53cb\u90fd\u52a0\u5165\u4e86\u793e\u7fa4\u7db2\u7ad9\uff0c\u4eca\u5e74\u5341\u6708\uff0c15\uff5e24\u6b72\u7684\u7db2\u53cb\u4ecd\u662f\u793e\u7fa4\u7db2\u8def\u4e3b\u8981\u65cf\u7fa4\uff0c\u5e73\u5747\u9020\u8a2a\u6642\u9593\u70ba\u516b\u5c0f\u6642\u3002\u4e0d\u904e\uff0c55\u6b72\u4ee5\u4e0a\u7684\u7db2\u53cb\u662f\u76ee\u524d\u6210\u9577\u6700\u5feb\u7684\u65cf\u7fa4<\/p>\n

7. \u4f7f\u7528\u793e\u7fa4\u6e9d\u901a\u7684\u300c\u6578\u4f4d\u539f\u4f4f\u6c11\u300d\uff08Digital Natives\uff09<\/strong><\/p>\n

\u25a0 15\uff5e24\u6b72\u7684\u7db2\u8def\u65cf\u7fa4\uff0c\u88ab\u7a31\u70ba\u300c\u6578\u4f4d\u539f\u4f4f\u6c11\u300d\uff08Digital Natives\uff09\uff0c\u4ed6\u5011\u5728\u719f\u6089\u64cd\u4f5c\u96fb\u8166\u3001\u7db2\u8def\u3001\u6578\u4f4d\u5a92\u9ad4\u7684\u74b0\u5883\u4e4b\u4e2d\u6210\u9577\u3002\u5728\u904e\u53bb\u4e00\u5e74\u7576\u4e2d\uff0c\u9019\u7fa4\u6578\u4f4d\u539f\u4f4f\u6c11\u662f\u6700\u5927\u4e00\u7fa4\u6368\u68c4\u4e86\u5373\u6642\u901a\u8a0a(42%)\u548cEmail(22%)\u5de5\u5177\u7684\u4eba\uff0c\u5728\u793e\u7fa4\u7db2\u8def\u4f7f\u7528\u6642\u9593(34%)\u7684\u6210\u9577\u5e45\u5ea6\u6700\u5927<\/p>\n

8. \u793e\u7fa4\u7db2\u8def\u5f15\u9818\u4e86\u7f8e\u570b\u7684\u7db2\u8def\u5c55\u793a\u5ee3\u544a\uff0c\u4e0d\u904e\u71df\u6536\u9084\u672a\u8d95\u4e0a<\/strong><\/p>\n

\u25a0 \u793e\u7fa4\u7db2\u8def\u5c0d\u65bc\u7db2\u8def\u5ee3\u544a\u5e02\u5834\u7684\u5f71\u97ff\u4e5f\u4e0d\u5c0f\uff0c\u7f8e\u570b\u5341\u6708\u4efd\u7db2\u8def\u5ee3\u544a\u768428%\u4f86\u81ea\u793e\u7fa4\u7db2\u7ad9\uff0c\u9810\u671f\u63a5\u4e0b\u4f86\u9084\u6703\u7e7c\u7e8c\u6210\u9577<\/p>\n

9. \u80fd\u5920\u7834\u58de\u793e\u7fa4\u7db2\u8def\u73fe\u72c0\u7684\u4eba\u9084\u6c92\u73fe\u8eab<\/strong><\/p>\n

\u25a0 Facebook\u5e1d\u570b\u4f9d\u820a\u96e3\u4ee5\u64bc\u52d5\uff0c\u96d6\u7136Google\u4eca\u5e74\u63a8\u51fa\u4e86Google+\uff0c\u4e5f\u5728\u5168\u7403\u7a81\u78346,500\u842c\u540d\u7528\u6236\uff0c\u4f46\u662f\u80fd\u5426\u6301\u7e8c\u6210\u9577\u4e26\u767c\u63ee\u5f71\u97ff\u529b\uff0c\u9084\u662f\u6709\u5f85\u89c0\u5bdf<\/p>\n

10. \u884c\u52d5\u88dd\u7f6e\u63a8\u6ce2\u52a9\u703e<\/strong><\/p>\n

\u25a0 \u884c\u52d5\u88dd\u7f6e\u666e\u53ca\uff0c\u5e36\u52d5\u66f4\u591a\u7db2\u53cb\u9020\u8a2a\u793e\u7fa4\u7db2\u8def\uff0c\u5341\u6708\u4efd\u7f8e\u570b\u7d04\u670932%\u7684\u667a\u6167\u578b\u624b\u6a5f\u7528\u6236\u9020\u8a2a\u793e\u7fa4\u7db2\u8def\uff0c\u5728\u6b50\u6d32\u5247\u670924%\u7684\u667a\u6167\u578b\u624b\u6a5f\u7528\u6236\u9020\u8a2a\u793e\u7fa4\u7db2\u8def\uff0c\u82f1\u570b\u6bd4\u4f8b\u66f4\u9ad8\u905435%<\/p>\n

\u25a0 \u6839\u64da\u7d71\u8a08\uff0c\u76ee\u524d\u82f1\u570b\u9020\u8a2aFacebook\u7684\u7db2\u53cb\u7576\u4e2d\uff0c3,230\u842c\u4eba\u4f7f\u7528\u50b3\u7d71\u7684\u7db2\u8def\u30011,020\u842c\u4eba\u4f7f\u7528\u884c\u52d5\u700f\u89bd\u5668\u3001280\u842c\u4eba\u4f7f\u7528\u884c\u52d5\u61c9\u7528\u7a0b\u5f0f<\/p>\n

\u25a0 \u884c\u52d5\u7528\u6236\u90fd\u5728\u793e\u7fa4\u7db2\u8def\u4e0a\u505a\u4e9b\u4ec0\u9ebc\u4e8b\u5462\uff1f\u6bd4\u4f8b\u6700\u9ad8\u7684\u662f\u700f\u89bd\u597d\u53cb\u52d5\u614b\uff0c\u5176\u6b21\u662f\u767c\u8868\u81ea\u5df1\u7684\u8fd1\u6cc1\u3001\u700f\u89bd\u7c89\u7d72\u5718\u6d88\u606f\u7b49<\/p>\n

Top 10 Most Engaged Social Networking Markets Worldwide<\/h3>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Top 10 Global Markets by Average Social Networking Hours per Visitor<\/b>
\nOctober 2011 <\/b>
\nTotal Audience: Visitors Age 15+, Home\/Work Location*<\/b>
\nSource: comScore Media Metrix<\/a><\/b><\/td>\n<\/tr>\n
<\/td>\nAverage Hours per Visitor Spent on Social Networking Sites<\/b><\/td>\n<\/tr>\n
Worldwide<\/b><\/td>\n5.7<\/b><\/td>\n<\/tr>\n
Israel<\/td>\n11.1<\/td>\n<\/tr>\n
Argentina<\/td>\n10.7<\/td>\n<\/tr>\n
Russia<\/td>\n10.4<\/td>\n<\/tr>\n
Turkey<\/td>\n10.2<\/td>\n<\/tr>\n
Chile<\/td>\n9.8<\/td>\n<\/tr>\n
Philippines<\/td>\n8.7<\/td>\n<\/tr>\n
Colombia<\/td>\n8.5<\/td>\n<\/tr>\n
Peru<\/td>\n8.3<\/td>\n<\/tr>\n
Venezuela<\/td>\n7.9<\/td>\n<\/tr>\n
Canada<\/td>\n7.7<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.<\/p>\n

>> \u770b\u5b8c\u6574\u5831\u544a<\/a><\/p>\n

\u51fa\u81eacomScore<\/a><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"comScore\u767c\u8868\u4eca\u5e74\u7684\u5e74\u5ea6\u793e\u7fa4\u7db2\u8def\u7814\u7a76\u5831\u544a\uff0c\u6307\u51fa\u76ee\u524d\u5168\u7403\u7db2\u53cb\u6bcf\u4e94\u5206\u9418\u7684\u4e0a\u7db2\u6642\u9593\u7576\u4e2d\uff0c\u5c31\u6709\u4e00\u5206\u9418\u662f\u82b1\u5728\u793e\u7fa4\u7db2\u8def\u4e4b\u4e0a","protected":false},"author":1,"featured_media":3268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[270,272],"tags":[],"ppma_author":[533],"class_list":{"0":"post-3265","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-startups","8":"category-272","9":"cs-entry"},"yoast_head":"\ncomScore \u793e\u7fa4\u5e74\u5ea6\u5831\u544a: \u4f60\u5fc5\u9808\u8981\u77e5\u9053\u7684\u793e\u7fa4\u7db2\u8def\u5341\u5927\u91cd\u9ede - 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