{"id":3175,"date":"2011-06-17T12:52:07","date_gmt":"2011-06-17T04:52:07","guid":{"rendered":"https:\/\/blog-staging.tenten.co\/blog\/simon-sinek-how-great-leaders-inspire-action\/"},"modified":"2023-12-28T00:44:51","modified_gmt":"2023-12-27T16:44:51","slug":"simon-sinek-how-great-leaders-inspire-action","status":"publish","type":"post","link":"https:\/\/tenten.co\/blog\/startups\/simon-sinek-how-great-leaders-inspire-action\/","title":{"rendered":"Simon Sinek: \u5049\u5927\u7684\u9818\u5c0e\u8005\u5982\u4f55\u6fc0\u52f5\u4eba\u5011\u63a1\u53d6\u884c\u52d5"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-1309\" title=\"why_how_what\" alt=\"Simon Sinek - Why \u624d\u662f\u8aaa\u670d\u4eba\u7684\u91cd\u9ede\" src=\"https:\/\/s5.tenten.co\/2023\/12\/why_how_what1.gif\" width=\"598\" height=\"302\" \/><br \/>\nSimon Sinek \u5728 TED \u85c9\u7531Apple\u9019\u5e7e\u5e74\u7684\u6210\u529f\u544a\u8a34\u6211\u5011\u4e00\u500b\u516c\u53f8\u7684\u7406\u5ff5\u54f2\u5b78\u6539\u8b8a\u4e86\u4e0d\u53ea\u662f\u516c\u53f8\u7372\u5229, \u66f4\u85c9\u7531\u5553\u767c\u6539\u8b8a\u4e86\u6d88\u8cbb\u8005\u7684\u6d88\u8cbb\u6587\u5316<\/p>\n<blockquote><p>Why \u624d\u662f\u8aaa\u670d\u4eba\u7684\u91cd\u9ede<\/p><\/blockquote>\n<p>\u4eba\u5011\u76f8\u4fe1\u7684\u662f\u4ec0\u9ebc, \u90a3\u500b\u6982\u5ff5\u544a\u8a34\u4f60\u6dfa\u610f\u8b58\u5982\u4f55\u5f71\u97ff\u4f60\u5728\u9078\u64c7\u7522\u54c1\u7684\u6289\u64c7, \u662f\u898f\u683c, \u50f9\u9322, \u7528\u591a\u5148\u9032\u7684\u6280\u8853\u88fd\u4f5c? <strong>\u9084\u662f\u9019\u7522\u54c1\u662f\u70ba\u4ec0\u9ebc\u7522\u51fa\u7684<\/strong>, \u9019\u500b\u5f71\u7247\u7684\u6f14\u8aaa\u548c\u63a8\u8ad6\u7684\u9053\u7406\u5176\u5be6\u975e\u5e38\u6709\u8da3<br \/>\n\u9019\u624d\u662f\u7522\u54c1\u8a2d\u8a08, \u5546\u696d\u884c\u92b7, \u5049\u4eba\u6f14\u8aaa, \u8f49\u8b8a\u60f3\u6cd5\u5982\u4f55\u6fc0\u52f5\u4eba\u5011\u63a1\u53d6\u884c\u52d5 \u2013 <strong>Why?<\/strong><\/p>\n<p>\u9019\u500b\u201dwhy\u201d\u7684\u6982\u5ff5\u4e5f\u8b93\u4eba\u91cd\u65b0\u7701\u601d\u50b3\u9054\u548c\u6e9d\u901a\u7684\u53ef\u80fd\u6027, \u7562\u7adf\u4eba\u7684\u672c\u6027\u5982\u6b64, \u4e0d\u8ad6\u662f\u7528\u4ec0\u9ebc\u89d2\u5ea6\u5207\u5165, \u9a45\u4f7f\u548c\u5275\u9020\u76f8\u4fe1\u7684\u8981\u56e0\u662f\u90a3\u500b\u201dwhy\u201d, \u53d6\u5f97\u8a8d\u540c, \u6578\u64da\u5c31\u4e0d\u518d\u91cd\u8981\u4e86, \u7576\u60c5\u611f\u7684\u90e8\u5206\u8d85\u904e\u4e86\u6578\u64da\u7684\u5224\u65b7, \u9a45\u4f7f\u7684\u52d5\u529b\u5c31\u8b8a\u5f37\u4e86, \u4f60\u7684\u8aaa\u670d\u529b\u5c31\u8b8a\u5927\u4e86\u3002<\/p>\n<h3>How great leaders inspire action | \u8cfd\u9580\u897f\u5948\u514b\uff1a\u5049\u5927\u7684\u9818\u8896\u5982\u4f55\u9f13\u52d5\u884c\u70ba<\/h3>\n<p><object width=\"446\" height=\"326\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\" bgcolor=\"#ffffff\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"wmode\" value=\"transparent\" \/><param name=\"bgColor\" value=\"#ffffff\" \/><param name=\"flashvars\" value=\"vu=http:\/\/video.ted.com\/talks\/dynamic\/SimonSinek_2009X-medium.flv&amp;su=http:\/\/images.ted.com\/images\/ted\/tedindex\/embed-posters\/SimonSinek-2009X.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=848&amp;lang=&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=simon_sinek_how_great_leaders_inspire_action;year=2009;theme=not_business_as_usual;theme=a_taste_of_tedx;theme=unconventional_explanations;event=TEDxPuget+Sound+;tag=Business;tag=bullseye;tag=entrepreneur;tag=leadership;tag=sales;tag=selling;tag=success;&amp;preAdTag=tconf.ted\/embed;tile=1;sz=512x288;\" \/><param name=\"src\" value=\"http:\/\/video.ted.com\/assets\/player\/swf\/EmbedPlayer.swf\" \/><param name=\"pluginspace\" value=\"http:\/\/www.macromedia.com\/go\/getflashplayer\" \/><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><embed width=\"446\" height=\"326\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/video.ted.com\/assets\/player\/swf\/EmbedPlayer.swf\" allowFullScreen=\"true\" allowScriptAccess=\"always\" wmode=\"transparent\" bgColor=\"#ffffff\" flashvars=\"vu=http:\/\/video.ted.com\/talks\/dynamic\/SimonSinek_2009X-medium.flv&amp;su=http:\/\/images.ted.com\/images\/ted\/tedindex\/embed-posters\/SimonSinek-2009X.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=848&amp;lang=&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=simon_sinek_how_great_leaders_inspire_action;year=2009;theme=not_business_as_usual;theme=a_taste_of_tedx;theme=unconventional_explanations;event=TEDxPuget+Sound+;tag=Business;tag=bullseye;tag=entrepreneur;tag=leadership;tag=sales;tag=selling;tag=success;&amp;preAdTag=tconf.ted\/embed;tile=1;sz=512x288;\" pluginspace=\"http:\/\/www.macromedia.com\/go\/getflashplayer\" allowfullscreen=\"true\" allowscriptaccess=\"always\" bgcolor=\"#ffffff\" \/><\/object><\/p>\n<blockquote><p>people don\u2019t buy what you do, people buy why you do it<\/p><\/blockquote>\n<h3>Key Notes<\/h3>\n<p>The goal is not just to hire people<br \/>\nwho need a job;<br \/>\nit&#8217;s to hire people<br \/>\nwho believe what you believe.<br \/>\nIf you hire people just because they can do a job, they&#8217;ll work for your money,<br \/>\nbut if you hire people who believe what you believe,<br \/>\nthey&#8217;ll work for you with blood and sweat and tears.<\/p>\n<p>\u82e5\u8981\u9054\u5230 mass-market success \u6216\u8005\u662f\u8b93 mass-market \u63a5\u53d7\u4e00\u500b\u65b0\u7684\u60f3\u6cd5,<br \/>\n\u9700\u8981\u5438\u5f15 innovators \u53ca early adopters, \u800c\u9019\u4e9b\u4eba\u52c7\u65bc\u4f5c\u51fa\u65b0\u7684\u5617\u8a66,<br \/>\n\u9a45\u52d5\u529b\u4f86\u81ea\u65bc what they believe about the world.<\/p>\n","protected":false},"excerpt":{"rendered":"\u5049\u5927\u7684\u9818\u5c0e\u8005\u5982\u4f55\u6fc0\u52f5\u4eba\u5011\u63a1\u53d6\u884c\u52d5? 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