The Power of AI: How Virtual Korean Influencer Rozy Is Set to Earn $2 Million in Sponsorships
22-year-old Korean virtual influencer Rozy has become a rising star in the advertising industry. With her natural beauty, graceful appearance, and long legs, Rozy has recently become a favorite in the Korean advertising industry. At first glance, Rozy (@rozy.gram) looks like any other top Instagram KOL. This 22-year-old South Korean girl lives a high-profile life, traveling the world and wearing fashionable clothes in important events, all shown on her account with photos and videos.
Team behind Rozy: Sidus Studio X
source:Sidus Studio X
Rozy debuted in August 2020 as a virtual idol created by Sidus Studio X. She quickly became popular and began receiving endorsement deals from insurance companies, convenience stores, and boutiques, bringing in nearly $2 million in revenue for the production company by 2022. In addition, Rozy has also released her album, launched a skincare line, and founded a virtual fashion brand called OHROZY.
According to representatives of the company that developed Rozy, the young virtual influencer can perform tasks and activities that are impossible for humans to accomplish.
Since her online debut in 2020, Rozy has successfully secured advertising deals, participated in two virtual fashion shows, and released two music tracks. She is not the only virtual influencer to emerge from South Korea.
Rozy’s creators have fabricated a story that inspires people to follow her, even though she is entirely artificial. Her official Instagram account showcases her enjoying a glamorous lifestyle, including shopping trips, poolside lounging, travels to exotic destinations like Singapore, golf outings, and fine dining experiences. However, all of these are staged, and Rozy doesn’t really exist.
Despite being a digital creation, Rozy has managed to capture the attention and affection of many followers, proving the potential of virtual influencers to influence and shape our perceptions of reality.
Virtual Influencer: Generative AI + ChatGPT
As AI-generated content continues to become more popular, it is foreseeable that Rozy will face more competitors in the industry. With image generation tools like Midjourney and DALL-E, management teams can quickly and affordably create engaging travel and lifestyle scenes, quickly attracting fans.
It’s easy to imagine that virtual idols + AI have become the ultimate application combining generative AI and ChatGPT, and will soon penetrate our lives."
As a founder and investor in Tech Startups, I am excited to see how the virtual influencer industry will continue to evolve with the advancements of AI technology. Rozy is just the beginning, and I can’t wait to see what the future holds for this exciting field.